• WPI Pure

WPI Pure


You don’t need to consume 10 chickens, 2 cows and 20 tins of tuna to get your protein fix. You just need our famous WPI.

Perfect for a fast-post-workout recovery, with 26.4g of protein per serve, our WPI is essential in returning your body from a muscle-wasting (catabolic) to muscle-building (anabolic) state. Rich in amino acids–especially BCAAs–this nutritionally superior protein is ideal for anyone aiming to reduce carbohydrate and fat intake while fueling their active lifestyle with a quality lean protein source.

This Pure WPI has a pleasing, subtle, creamy taste, and is perfect for those wanting to get creative with their flavouring.

Main Points:

  • Encourages Lean Muscle Growth
  • Assists with Muscle Recovery & Repair
  • 99% Lactose Free
  • Rich in BCAAs (Isoleucine 1.80g, Leucine 2.70g, Valine 1.62g Per Serve)

Other Points:

  • Un-Denatured,
  • GMO Free,
  • Instant Mixing,
  • Light Neutral Tasting,
  • Low Heat Filtered,
  • No Added Sugar,
  • Completely Pure & Very Versatile in The Kitchen
  • Low Fat,
  • Low Carbohydrate,
  • Gluten Free

  • Whey Protein Isolate
  • Non-GMO Soy Lecithin (for easy mixing)

Mix, shake or blend 30g (3 heaped tablespoons) of our WPI with 150ml of water, milk or your favourite beverage and enjoy! This WPI is perfect for high protein baking or your next smoothie creation! Consume 1-3 servings daily, depending on your daily dietary requirements as advised by a health care professional.

Frequently Asked Questions


WPI – short for Whey Protein Isolate, is dietary supplement created by separating components from milk. The whey (little miss Muffet style) is a by-product of a cheese-making process. Our WPI is created by: Cross-flow micro-filtration, utilizing sensitive patent membrane technologies – say what now? Yeah it’s a pretty technical process, but it ensures that we have the highest quality product. A high filtered whey creates a purer protein, and decreases the levels of fat, carbs and cholesterol (YAY).

Every batch is tested for heavy metals & impurities and is Quality Assured. With a high-alkalinity & bioavailability 360 is a pure and perfect protein for smoothies, shakes, cooking or baking as well as your post-workout recovery.


This bioavailable native whey is crafted under a low heat filtration, making it truly one of the purest WPIs on the planet! Free from banned nasties, GMOs and unwanted additives. This WPI is completely pure and has a pleasing, subtle taste, perfect for quick post-workout shakes, smoothies, cooking and baking.


When you take a WPI supplement post workout, it helps to return the body back from a catabolic to an anabolic state. Taking protein supplement can help combat what most exercise physiologists call DOMS – delayed-onset muscle soreness, which is characterized by muscle tenderness and well as a loss of strength and motion post workout.

We describe the function of protein in helping combat DOMS “Recovery” (you’ll see it on our packaging). Because WPI is high in protein; containing all 9 essential amino acids, it aids in the production of muscle mass (we like to call “Growth”).


Okay so this is the important part! How do you get the most out of your protein! Well, there are two most important times to get your whey intake which are 15-30 before workout (pre-workout) and 30 minutes after your workout.

If you are an athlete or highly active person, or you are attempting to lose body fat while preserving lean mass, then a daily intake of 1.0-1.5g/kg body-weight (0.45-0.68g/lb bodyweight) is a good goal.


There is a lot of misconception about the percentage of protein that should be in your product – especially when it comes to turning over to the back of the packet to read the nutritional panel.

When reading the protein level per serve and per 100g the terms “as is” and/or “dry basis” next to the word ‘protein’ should be visible – the two measurements are like comparing apples with oranges.

As is:

It’s the most accurate and honest measurement. It means if you scoop out 100g of this protein it will have 87.9g of actual protein as it is in your scoop, it should be the only number for you to go off if you’re comparing two products next to each other. As there’s a moisture content in all proteins regardless of if you can see it or not, this is always going to impact the protein % as it is.

The next time you’re out shopping for protein, make sure you have a look at the Nutritional Panel for the “as is” or “actual” label, this is very important, if it doesn’t state this measurement and uses ‘dry weight’ then we suggest checking into the legitimacy of the claim as dry weight isn’t a true reflection of what you’re about to consume.

We feel the “as is” value should be used on all labels, in NIPs (Nutrition Information Panels) and in formulations if you were trying to work out the protein content of a product.

What is dry basis?

If you take the same WPI we mentioned above and dry it at 104 C for 4 hours to remove all moisture, the protein “dry basis” will be on average 93.0% heaps higher, right? Simply because there is now zero moisture/water. There is no time that you should ever use or go off “dry basis’ for any reason when reading a nutritional panel. You are NOT buying a protein and drying it out for 4 hours to remove the moisture so it is irrelevant.


In short, yes. Due to the cleanliness and purity of this product, and the fact that women undergoing pregnancy require higher quantities of protein than women who are not pregnant, WPI is an excellent source of Natural Protein. If you do have any questions or inquires, it may be best to consult your health care professional before making any decisions.


If you are an athlete or highly active person attempting to lose body fat while preserving lean muscle mass, a daily intake of 1.5-2.2g/kg body-weight (0.68-1g/lb bodyweight) is a good goal.

If you are an athlete or highly active person, or you are attempting to lose body fat while preserving lean mass, then a daily intake of 1.0-1.5g/kg body-weight (0.45-0.68g/lb bodyweight) is a good goal.

If you are sedentary and not looking to change body composition, a daily target of 0.8g/kg body-weight (0.36g/lb bodyweight) is a good goal.